What is Prototyping and is your company doing enough?

At product Lab, we are looking at and thinking up fresh ideas and designs that need to be prototyped everyday. It is hard to believe that companies are still pushing products forward without undertaking design and development processes that include prototyping and testing.

So, what is it, and why do you need it? Well, at its core, prototyping is simply a form of controlled experimentation that helps us validate product ideas, refine usability and determine manufacturability and price point. It's simply a way of ensuring that your product meets the needs of your target market and performs its function before you start making them in any kind of volume.

In today's market, news of a bad experience will travel quicker than ever before.  In this climate, businesses  cannot afford to disappoint their customers. Knowing that your product is on target helps you avoid ugly product release fails that can irreparably damage your brand and burn your customer loyalty overnight.

Landscape Technologies - Pogo Soil tester. Watch the video of it taking shape in The Lab >>

Prototyping also allows you to explore different design options and make adjustments as needed. This means that you can quickly fine-tune the look and feel, as well as any functionality or user experience issues. You can continue to retest until you've got your winning product in hand.

After all, you want to be sure that you validate everything before committing to full-scale production; obviously, this has the potential to save you a tonne of time and money in the long run.

Building a prototype allows you to showcase your product to potential investors, partners, or customers. This can help you secure funding, build partnerships, or generate interest, all of which increase your chances of popping the champagne corks at that massively successful product launch, we all dream of.

At Sorensen Product Lab, we think a good prototype partnership is how we can shape a better future. Come and chat with our specialised team and discover how you can become the innovation hero every great company needs.